Why Do You Need A Squeeze Page

A squeeze page, also called a landing page, lead capture page or power page, has one goal--to capture the contact details of the visitor. The purpose of this is to create a contact list of customers and potential customers that you can begin to establish a relationship with, and hopefully maintain that relationship far into the future. How do you get someone to leave you with his or her contact details in a world full of email hpye and spam? You offer them something (free or charge) that they cannot pass up. In order to do this, you must be very in-tuned with your target market so that you can pinpoint their needs and make it very easy for them to turn over their email addresses to you.

While it is true that your goal is to make sales, obtaining the names of people who do not buy from you is also important. It has been estimated that the average consumer will look at an offer seven times before purchasing. But how can you remind them of your offer if you do not have a way to contact them? That is why squeeze pages are so important. But it is just the first step of the process. After someone fills out your landing page, you will first hand them what they wanted when they filled in their contact information. You can then direct them immediately over to the salespage of your product or service, or you can decide to just keep in contact with the contact by email. If you send out informative, useful information in your emails, someone is more likely to buy from you than if you just send out constant sales pitches.

Lead capture pages are essential steps in the overall strategy of any internet marketer. Some pay upwards of 25,000 dollars to have a landing page developed for them. And the average cost of a landing page is 5,000 dollars. If there is one thing that you can invest in when it comes to your online marketing efforts, it should very well be the landing page. An effective one will allow you to earn back your investment very quickly and move into the profiting zone.

A squeeze page will do exactly what you want it to do, which is act as the passageway to your business by giving your target audience what they want. Obviously, the better the product you offer, the better results you will get with follow-up and sales from the leads your page captures.

You will need to have an autoresponder so that you can insert a form into your lead capture page. There are many auto-responders to choose from with some of the most recognized being AWEber, GetResponse, and IContact. You can set your auto-responder to send an email to the visitor as soon as he or she completes the squeeze page form, and then to continue sending out emails that will help build your relationship with your list.

Should You Invest In Squeeze Page Software

Squeeze page software is designed to help you automate the creation of your squeeze pages, otherwise known as lead capture pages or landing pages. There are various types and price-ranges of software on the market. Some just offer the various templates that you can use for your squeeze pages and others actually do the squeeze page for you. Do you think it's worth it to invest in some sort of automation when you create squeeze pages, or is it better do design them from scratch, or hire someone to do them for you?

There are pros and cons of all methods to creating squeeze pages. When you are just starting out, perhaps with your first squeeze page, then it's not a bad idea to invest in some sort of automation, or to hire someone to help you. Evaluate your time and what you have to spend. If you do have a little bit of money to invest, a squeeze page is definitely something worth that investment. This is what you will use to generate a list of customers and potential customers, as well as to filter people into whatever it is you are selling.

The investment in squeeze page software can range from no cost at all to a relatively small amount which can be paid just once or monthly, depending on the software. Squeezepages.com offers you software for a one-time $47.00 payment. Squeeze Page Wizard sells a software for the same price. OptInEase is a video-specialty-squeeze page generator that is not actually a software that you download onto your desktop, but rather, you can do everything within your browser. This one goes for $97 (one-time payment). Squeeze-Page-Software is another one that costs $47. 10 Minute squeeze Pages is free for the first 15 days, and then costs $17 dollars per month thereafter. The SuperSqueezPageGenerator is $67 for lifetime membership. The InstantSqueezePageGenerator is completely free of charge for the basic squeeze pages and you have the option of upgrading your account to include more features.

If you are just starting out, having a good automated software can make a big difference in your conversions since automated squeeze pages will follow the rules of what is most effective, so you don't need to figure these out for yourself by testing and tracking. In addition, with a good software you don't have to build pages one at a time--you can create multiple pages almost at the same time.

However, it's important to keep in mind that many squeeze page software programs don't allow you too much customization. Again, this may not be as important in the beginning, but as you move on, you will want to make your squeeze pages stand out from the rest, and may want to hire a proven graphic artist. And, you'll also want to keep up with the most up-to-date squeeze page designs that convert well.

How To Create A Video Squeeze Page

A video squeeze page is a great way to start building relationships with your customers and potential customers right from the get-go, even before they enter in their contact details. While a standard text squeeze page with a compelling headline will work just fine if done correctly, a video is sure to draw your visitors in before they even start to read your page.

The video that you add to your squeeze page can be a demonstration of your product or service, or it can be a welcome from you, yourself, or maybe even a testimonial from someone else. It is generally recommended that a person appear in the video because the customer then gets a feel for who he or she is dealing with, rather than just the product or service that he or she considering handing over his or her contact details for.

Making a video that influences your audience to do what you would like does require some thought and effort, and possibly a little bit of training. The actual video creation itself involves conceiving the idea, shooting the video with professional equipment, editing, and text that will enhance the video. Now, if you are just starting out, you can very easily use a video squeeze page template, or you can hire someone to help you do a more customized, professional job. Keep in mind that experienced squeeze page designers will be able to tell you right away what works and what doesn't, therefore saving you a great deal of time.

It's also important to note that your page should be search engine optimized correctly with the right keywords and keyword phrases. You can also do this or learn how to do it on your own, but again, a professional can really help you out with this aspect of your squeeze page as well in terms of saving you time and effort.

As with text squeeze pages, this video type of squeeze page will have four main elements: a compelling headline (along with a pre-header and a sub-header if you decide to do it that way), bullet points explaining the benefits of what you are offering, testimonials (optional), and the opt-in form. Your page should be simple and uncluttered, and it should be very obvious what you want the visitor to do. Often squeeze pages will have arrows pointing to the opt-in form, for example. And your call to action should be in the video as well.

If you aren't ready to invest in a professional designer, you can go for the many video squeeze page templates that are available today online. You'll be able to find hundreds of these by doing a serach on Google. In most cases, there is space provided for the video on the left, with the opt-in form on the right. Just embed the video, change and add the text as needed, and you are off to a good start with your new squeeze page.

Should You Use A Squeeze Page Generator

A squeeze page generator is something that many internet marketers look into at one time or another, but usually in the beginning phases of their online marketing training. Squeeze pages, also frequently called landing pages, or lead capture pages, are fundamental tools for list-building. They offer your visitor something in exchange for his or her contact details. The offer can be a free sample of the product or service you offer, a free consultation, a free report, etc. And obtaining and maintaining a list of qualified buyers and potential buyers is one asset that can set you heads and shoulders above those who do not have lists.

An effective squeeze page will get you good conversion rates and targeted leads. It may take some time, testing and tracking to get to the highest converting squeeze page for you if you do it on your own, or you can hire someone to do this step for you. Basically, there are three ways that you can go about creating a squeeze page.

* You can design it yourself.

* You can hire a professional to design it for you.

* You can use a template generator or a full squeeze page generator.

There are many places that offer free squeeze page templates. Just go to Google and search for that term. You will have plenty to choose from. The templates themselves are free but you will have to host them at one of the many hosting companies. While these templates are easy to use, and a good place to start, remember that their design quality is nothing special and they tend to be overused, precisely because they are so easy to use for newcomer marketers on the web. If you want to stand out from the crowd, in the long run, this is not the way to go. However, it is a great place to start until you understand how to do your own squeeze page or choose to invest into someone doing it for you.

Outsourcing is often a viable alternative to having software do your page for you. It allows you to have a custom and quality design, and it doesn't have to cost a fortune. Another important point is that many generators do not give you the option to place a video in your squeeze page. And video squeeze pages are extremely effective and very quick and easy to do. Once again, in this case, either creating your own page or hiring someone to do it for you is the best choice.

It might surprise you that you can get your page and video for much less than what you would spend doing it yourself. And you can find a designer that is experienced in creating effective lead capture pages and that doesn't cost an arm and a leg. In the long run, you will probably be happy that you chose this route rather than the squeeze page generator.